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BUS 3542: Marketing Research
Prerequisites: MAT 2700 and BUS 3541. Studies the marketing research process: preliminary steps and research design; questionnaires; secondary and primary data; sampling; processing and interpreting data; evaluation; and effective presentation of findings.

TermCRNCredits Instructor(s)DaysTime DatesLocationFeesOpen
Winter 28883 5 Regina Schlee
Final: Th
McKenna Hall 113
McKenna Hall 113
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Restrictions: Accounting, Business Administration majors only. Freshman students are excluded. Attributes: Upper-Division Grade Modes: (Default) Normal Grading, Audit, Pass/No Credit Instructional Methods: Traditional Note: Full Term

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