Undergraduate Time Schedule: Course Details

BUS 3544: Integrated Marketing Comm

Prerequisite: BUS 3541 or JRN 3355. Describes the theory and practice of marketing communications with focus on an integrated brand experience for customers. Examines development of a comprehensive integrated marketing communication strategy and tactics. Includes digital and social media strategies and marketing analytics.

Term	CRN	Credits	Instructor(s)	Days	Time	Dates	Location	Fees	Open


Winter	29473	5	Vicki Eveland	M,W,F	11:00AM-12:20PM	01/03-03/12	Demaray Hall 358		30 open seats
Restrictions: Accounting, Business Administration, Communication, Interior Design majors only. Freshman students are excluded. Attributes: Upper-Division Grade Modes: (Default) Normal Grading, Audit, Pass/No Credit Instructional Methods: Traditional Note: Full Term