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|BUS 3544: Advertising|
|Prerequisite: BUS 3541 or JRN 3355. Describes the theory and practice of advertising and its role in the firm and in the socio-economic system. Discusses techniques and the management of advertising and applies them to the practice of marketing. Offered alternate years.|
||30 open seats
|Restrictions: Accounting, Business Administration, Communication, Interior Design majors only. Freshman students are excluded.
Grade Modes: (Default) Normal Grading, Audit, Pass/No Credit
Instructional Methods: Traditional
Note: Full Term