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BUS 3544: Integrated Marketing Comm
Prerequisite: BUS 3541 or JRN 3355. Describes the theory and practice of marketing communications with focus on an integrated brand experience for customers. Examines development of a comprehensive integrated marketing communication strategy and tactics. Includes digital and social media strategies and marketing analytics.

TermCRNCredits Instructor(s)DaysTime DatesLocationFeesOpen
Winter 29473 5 Vicki Eveland
Demaray Hall 358
30 open seats Add to Outlook
Restrictions: Accounting, Business Administration, Communication, Interior Design majors only. Freshman students are excluded. Attributes: Upper-Division Grade Modes: (Default) Normal Grading, Audit, Pass/No Credit Instructional Methods: Traditional Note: Full Term

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