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BUS 3544: Advertising
Prerequisite: BUS 3541 or JRN 3355. Describes the theory and practice of advertising and its role in the firm and in the socio-economic system. Discusses techniques and the management of advertising and applies them to the practice of marketing. Offered alternate years.

TermCRNCredits Instructor(s)DaysTime DatesLocationFeesOpen
Winter 29473 5 Vicki Eveland
Final: Th
McKenna Hall 118
McKenna Hall 118
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Restrictions: Accounting, Business Administration, Communication, Interior Design majors only. Freshman students are excluded. Attributes: Upper-Division Grade Modes: (Default) Normal Grading, Audit, Pass/No Credit Instructional Methods: Traditional Note: Full Term

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