What You’ll Learn
The Certificate in Digital Marketing: Inbound Marketing concentration focuses on the creation and distribution of targeted content on the basis of heavy analytics across a variety of channels.
Key in this concentration will be the practical and strategic considerations for the lifecycle of Inbound: attract, convert, close, and delight. Participants will also have opportunities to collaborate with those enrolled in the Search Engine Optimization and Social Media concentrations.
The course covers:
Budget, timeline, and market space
Advanced segmentation practices
Conversion lifecycle development
Best practices in tools, techniques, and site/social optimization
Client and content strategy
Program Schedule and Timeline
Length of certificate program: 2 quarters (20 weeks)
Start date: Beginning Fall Quarter, September 2017
Attendance: 1 evening class per week (three weeks of each quarter will combine the cohorts of all three concentration areas)
Instructor: Ben Carson (Global Search Engine Marketing (SEM) Manager at Microsoft)
Location: Seattle Pacific University Campus (maps)
The Certificate in Digital Marketing: Inbound Marketing concentration is comprised of two courses:
- Fall Quarter 2017: Inbound Marketing Track I (10 weeks)
- Winter Quarter 2018: Inbound Marketing Track II (10 weeks)
The course is structured to build competency areas (Client Management, Content Management, Inbound Lifecycle, Tool, Role, Group/Team, and Presentation). Course work will be taught through:
- Lectures and Guest Lectures
- Individual & Group Activities
Find cost and registration information here.
Certificate Program Contact
This certificate is offered in partnership with Insight Consulting, a company of professionals with deep experience in business coaching and professional development.
Director of Continuing Education, Insight Consulting