Alces Identity | The goal of this project was to choose an animal and create a logo mark around it using a geometric shape—a moose and triangle. Then transfer that logo into business collateral. The form of the animal was abstracted down to just the simplified elements that make the animal identifiable.

Festival de Cannes Rebrand | The rebrand of the Festival de Cannes was centered on the concept of perception. The essence of film being light, shadow and perception the design was aimed at achieving the same three principles. This theme was carried through as a branding system for the different collateral materials for the festival.

Soap Identity | The system created for the SOAP hand sanitizer company was a collaborative project. The group of designers worked with the business team to create an identity that spoke to the target audience and held the integrity of the company’s background in speaking to their audience about human trafficking and sexual exploitation.

The Fine Print Information Spreads | After researching the political hot topic of Initiative I-502—the legalization of marijuana, I created these two informational design spreads. The use of an icon system and color codification is aimed at helping the viewer navigate through the magazine spreads.