Strategic Planning

In higher education, we sow seeds of knowledge, seeds that nurture the mind and soul, seeds of hope, and seeds of possibilities. Although the field of higher education is very different from the fields that produce agricultural crops, some concepts are applicable to both.

For seeds to flourish in higher education, they must be sown in rich soil — good earth. This certainly speaks to a student’s receptivity and desire to learn and grow intellectually, spiritually, socially, and physically.

However, it also speaks to our institutional “soil.” How are we stewarding and using the resources we have been blessed with as a university? How are we honoring the rich legacy and tradition of excellence that has become synonymous with Seattle Pacific University since 1891? How is the SPU experience being nurtured, developed, and resourced to provide the best opportunity for fulfilling our mission and advancing our vision?

Since last February, the campus community has been engaged in a dynamic strategic planning process designed to answer these questions — and lay out the path toward rich and sustaining soil that will enable us to fulfill our mission and solidify our future as one of the nation’s leading Christian universities.

Creating and sustaining rich soil is difficult. The comprehensive strategic planning process we are undertaking will not only allow us to identify what we believe are the critical elements for rich soil, but will also enable us to pursue our future with resolute focus and mission alignment.

We are at the mid-point in our strategic planning process. Since February 2012, there have been focus groups, planning sessions, and conversations held online and in person with hundreds of faculty, staff, students, alumni, retired faculty and staff, community members, and the Board of Trustees. The process began with affirming our mission, values, and beliefs in order to establish a foundation upon which to creatively imagine and define a shared vision for SPU’s future.

At present, by almost any standard industry — quantitatively or qualitatively — SPU is recognized as a great university. However, the University dare not rest on its laurels. We have been an institution built on faith and vision, and we must continue to set our sights high.

As we envision a new future together, five core emphases will frame our thoughts and planning:

  1. Academic excellence and relevance
  2. Transformative and holistic student experience
  3. Vital Christian identity and purpose
  4. Resource development and attainment
  5. Operational effectiveness and efficiency

These emphases aren’t unique to Seattle Pacific — but when combined with our institutional values, beliefs, and mission, the strategic vision and plan we will create and pursue together will bear SPU’s unique stamp.

I will continue to provide updates as we mark key points in the process. The first stage is to be completed this fall as the Board of Trustees receives a draft of the plan that will identify the initial objectives for achieving the five goals noted above.

The success of our strategic planning process at Seattle Pacific depends on hearing from as many of you who care about this University as possible. I hope you’ll take the opportunity to join us in envisioning the future of SPU, and helping to prepare rich institutional soil in which the seeds of our vision will flourish.

Daniel J. Martin
Seattle Pacific University

Voice Your Opinion

President Martin wants to hear from you. Email, or visit and add your thoughts to the mix. How would you complete the sentence: I would be energized if I knew __ was in SPU’s future? Your ideas will inform SPU’s emerging strategic plan.