SPU Publishes
New Magazine
for Teens: etc
Hot Off the Press
IN AUGUST, etc, a new magazine published by
Seattle Pacific University for high school students
made its debut. With its own distinctive
style, it covers “real stories” of SPU — from
a student point of view.
The full-color magazine is published three
times a year and replaces the traditional
“viewbook” as Seattle Pacific’s primary
communication to prospective students.
After researching what
high schoolers most
want to know about
university life and how
they want that information
delivered, a
team of SPU admissions
and communications
professionals,
along with student
advisors, decided a
magazine was the
wave of the future. University Communications
specialist Lindsey Burgess, the publication’s
editor, says etc is personal, it tells stories,
and it communicates through the eyes of
the ultimate insiders: current Seattle Pacific
students. She also points out that the frequency
of the magazine, three times per year,
gives it currency, and thus a new relevance to
prospective students.
The move to a magazine was a strategic one,
says Vice President for Administration and
University Relations Marj Johnson. “We feel
like we’re ahead of the curve,” she explains.
“Although a lot of universities are rethinking
the effectiveness of the traditional viewbook, we
are among the first to launch a real magazine.”
During each issue’s planning, a network of
current Seattle Pacific students provides ideas,
original writing, and photography — ensuring
that the snapshot of SPU life will be as
accurate as possible. The first issue included
stories about a 2,400-mile “guys-only” mission
trip to Los Angeles, a student studying abroad
in the Middle East, SPU’s “Night of Beats,”
a national decathlon champion, and a profile
of the funky Fremont neighborhood.
“It was important to create something that
was authentically SPU,” says Director of
Admissions Jobe Nice. “We want to give prospective
students the sense that they’re getting
the inside scoop from their peers.”
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