SPU Publishes
New Magazine
for Teens: etc
Hot Off the Press
IN AUGUST, etc, a new magazine published by
Seattle Pacific University for high school students
made its debut. With its own distinctive
style, it covers �real stories� of SPU � from
a student point of view.
The full-color magazine is published three
times a year and replaces the traditional
�viewbook� as Seattle Pacific�s primary
communication to prospective students.
After researching what
high schoolers most
want to know about
university life and how
they want that information
delivered, a
team of SPU admissions
and communications
professionals,
along with student
advisors, decided a
magazine was the
wave of the future. University Communications
specialist Lindsey Burgess, the publication�s
editor, says etc is personal, it tells stories,
and it communicates through the eyes of
the ultimate insiders: current Seattle Pacific
students. She also points out that the frequency
of the magazine, three times per year,
gives it currency, and thus a new relevance to
prospective students.
The move to a magazine was a strategic one,
says Vice President for Administration and
University Relations Marj Johnson. �We feel
like we�re ahead of the curve,� she explains.
�Although a lot of universities are rethinking
the effectiveness of the traditional viewbook, we
are among the first to launch a real magazine.�
During each issue�s planning, a network of
current Seattle Pacific students provides ideas,
original writing, and photography � ensuring
that the snapshot of SPU life will be as
accurate as possible. The first issue included
stories about a 2,400-mile �guys-only� mission
trip to Los Angeles, a student studying abroad
in the Middle East, SPU�s �Night of Beats,�
a national decathlon champion, and a profile
of the funky Fremont neighborhood.
�It was important to create something that
was authentically SPU,� says Director of
Admissions Jobe Nice. �We want to give prospective
students the sense that they�re getting
the inside scoop from their peers.�
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