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Autumn 2006 | Volume 29, Number 4 | Alumni

SPU Publishes New Magazine for Teens: etc

Hot Off the Press

IN AUGUST, etc, a new magazine published by Seattle Pacific University for high school students made its debut. With its own distinctive style, it covers “real stories” of SPU — from a student point of view.

The full-color magazine is published three times a year and replaces the traditional “viewbook” as Seattle Pacific’s primary communication to prospective students. After researching what high schoolers most want to know about university life and how they want that information delivered, a team of SPU admissions and communications professionals, along with student advisors, decided a magazine was the wave of the future. University Communications specialist Lindsey Burgess, the publication’s editor, says etc is personal, it tells stories, and it communicates through the eyes of the ultimate insiders: current Seattle Pacific students. She also points out that the frequency of the magazine, three times per year, gives it currency, and thus a new relevance to prospective students.

The move to a magazine was a strategic one, says Vice President for Administration and University Relations Marj Johnson. “We feel like we’re ahead of the curve,” she explains. “Although a lot of universities are rethinking the effectiveness of the traditional viewbook, we are among the first to launch a real magazine.”

During each issue’s planning, a network of current Seattle Pacific students provides ideas, original writing, and photography — ensuring that the snapshot of SPU life will be as accurate as possible. The first issue included stories about a 2,400-mile “guys-only” mission trip to Los Angeles, a student studying abroad in the Middle East, SPU’s “Night of Beats,” a national decathlon champion, and a profile of the funky Fremont neighborhood.

“It was important to create something that was authentically SPU,” says Director of Admissions Jobe Nice. “We want to give prospective students the sense that they’re getting the inside scoop from their peers.”


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Beyond Intellectual Mastery
President Philip Eaton offers a more complete view of education: Learning is “a bigger story than our own little pieces of intellectual mastery.”

Advising Future Physicians
In 2006, SPU achieved a 100 percent medical school acceptance rate through its unique, longtime approach to “shepherding” premed students.

Fiction on a Small Canvas
A new volume celebrates the best in Christian short stories — and leads off with a creation of SPU Adjunct Professor Mary Kenagy.

Goodwill Goalkeeping
Star soccer player Marcus Hahnemann ’93 wins fans in Europe, and represents America in the 2006 World Cup.

My Response
Principal and SPU doctoral student Karol Pulliam considers the classroom implications of John Medina’s 12 brain rules.

Back-Cover Art
Class of 2000 alumna Anne Faith Nicholls gives Response readers a “Page One Examination.”

Copyright © 2006 Seattle Pacific University. General Information: 206-281-2000