BUS 3544: Digital & Social Media Marketing (2025-2026)
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Introduces various digital marketing topics including user experience and interface basic, website design, search marketing, digital advertising, re-targeting, email marketing, affiliate marketing, social media, content marketing, mobile, and emerging technology marketing. The course includes skill development regarding digital marketing platforms and tools.
| Winter |
21228 |
5 |
John Godek
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Tu,Th
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3:00PM-5:00 PM
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01/05-03/09
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McKenna Hall 113
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30 of 30 seats open
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Restrictions: Accounting, Business Administration, Communication, Communication Studies Majors, Minors, Concentrations only. Freshman students are excluded.
Attributes: Upper-Division
Grade Modes: (Default) Normal Grading, Audit, Pass/No Credit
Instructional Methods: Traditional
Note: Full Term
Prerequisites:
BUS 3541: C- or better
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