BUS 3543: Consumer Behavior (2026-2027)
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Understanding how and why consumers behave is of utmost importance for any business. This course will focus on consumer-centric perspectives for approaching marketing decisions, covering various theories and empirical findings in behavioral sciences (e.g., marketing, psychology, economics) to build an understanding of consumer behaviors. Typically offered: Winter, Alternate Years.
| Winter |
21950 |
5 |
John Godek
|
Tu,Th
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3:00PM-5:00 PM
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01/05-03/08
|
McKenna Hall 118
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30 of 30 seats open
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Restrictions: Apparel Design, Apparel Merchandising, Business Administration majors only.
Attributes: Upper-Division
Grade Modes: (Default) Normal Grading, Audit
Instructional Methods: Traditional
Note: Full Term
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