BUS 3548: International Marketing (2020-2021)

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This course examines the theory and application of international marketing from a global, rather than a U.S.-centered viewpoint. International management issues are examined both from the perspective of small and mid-sized businesses, as well as multinational firms. The course also focuses on ethical issues concerning the global diversity of customs and morals, environmental issues, and the impact of trade.

Term CRN Credits Instructor(s) Days Time Dates Location Open
Summer 60769 5 Regina Schlee
Arranged
Online-
07/13-08/07
**Online
-
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Restrictions: Accounting, Business Administration majors only. Freshman, Sophomore students are excluded.
Attributes: Upper-Division
Grade Modes: (Default) Normal with N, Audit
Instructional Methods: Online
Note: Summer Part C

Prerequisites:
BUS 3541: C- or better