ADM 3892: Omnichannel Retailing (2026-2027)
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Survey current issues and trends related to omnichannel retailing including online and offline experiences with a focus on how social media have transformed apparel retailers’ business strategies. Evaluate the strengths and weaknesses of multiple retail channels and interpret consumer behavior in an omnichannel context.
| Autumn |
2144 |
5 |
Gwia Kim
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M,W,F
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10:30AM-11:50 AM
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09/28-12/07
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Bertona 5
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10 of 15 seats open
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Equivalent: FCS 3892
Attributes: Upper-Division
Grade Modes: (Default) Normal Grading, Audit
Instructional Methods: Traditional
Note: Full Term
Prerequisites:
FCS 2820: C- or better
OR ADM 2820: C- or better
OR ADM 3822: C- or better
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