FCS 3822: Retail Merchandising (2024-2025)

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Explores the key strategies used to operate and manage a successful retail corporation. Students learn how retailers use external and internal market analysis to assess their core competencies to be profitable in an intensely competitive global market. The steps involved in the merchandising process, including the role of the buyer and the importance of visual merchandising, are examined as integral to satisfying the retailer's consumer base. Through this holistic review of retailing, students are given the foundation for merchandising career opportunities.