BUS 3542: Marketing Research (2021-2022)

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Focuses on consumer and business insight generation through marketing research and data analytics. Examines exploratory, descriptive, and experimental methods. Applies statistical software, data analytics, and data visualization tools for collecting and processing data and for presenting findings.

Term CRN Credits Instructor(s) Days Time Dates Location Open
Autumn 155 5 Andy Chen
Tu,Th
Final: Tu
12:50PM-2:50 PM
12:30PM-2:30 PM
09/13-11/17
11/23-11/23
McKenna Hall 118
McKenna Hall 118
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Restrictions: Accounting, Business Administration majors only. Freshman students are excluded.
Attributes: Upper-Division
Grade Modes: (Default) Normal Grading, Audit, Pass/No Credit
Instructional Methods: Traditional
Note: Full Term

Prerequisites:
BUS 3541: C- or better
AND (MAT 2700: C- or better
OR BUS 2700: C- or better
OR MAT 2360: C- or better)