Spectra 2017
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I have long had an interest in art, starting with photography in 2009 and eventually leading in to design. Growing up in Sweden has influenced my design style and I love all things minimalistic yet complex. With experiences in multiple cultures and different fields, and with a degree in Visual Communications from Seattle Pacific University, I am excited to see what my future brings and to have the opportunity to broaden my skills and my career in design.
Pro:Habits is a tool to help parents whose children have ADD/ADHD. It seeks to bring positiveness within chores through an added point system and suggested “chore” games. It seeks to help the family understand more about ADD/ADHD, as well as serve as a tool for organization and creating comminity with others. Pro:Habits came to be through research and feedback from stakeholders.
Evolve is a hypothetical conference that I worked on over the span of 9 months, starting with research of audience, naming and logo to creating a poster, booklet and exploring exhibition design. Evolve focuses on designers who wants inspiration and deeper knowledge of taking a good brand and making it even better, looking at all elements of branding and what unifies the image and goal.
Fiore' is a beer design, created with focus to re-brand for females. Knowing multiple female friends who loves beer I felt like most beer designs are mascular and bold, and I therefore wanted to explore a more sophisticated version.