These three Certificates in Digital Marketing each cover the fundamentals of digital marketing and then dive into an advanced concentration area of your choice: Inbound Marketing, Search Engine Optimization (SEO), or Social Media Marketing.
Unlike traditional marketing avenues, Digital Marketing methodologies—including search engine marketing, SEO, blogging, video, podcasting, website and app UX, social media platforms, email, and much more—are fundamentally about attracting and delighting customers. As the digital world becomes more crowded, businesses of all types need adaptable, skilled marketers with the technical, analytical, and creative skill to engage online audiences in new, effective, and measurable ways.
Who Should Pursue This Certificate
If you’re looking to level up your professional marketing career with technical skills and tools, enter a marketing role for the first time with deep knowledge, or want to quickly acquire real marketing skills for your business, this program is designed for you.
Digital Marketing is a broad term for several different and dense subject areas. This program quickly covers the fundamentals of digital marketing and then dives into a concentration area of your choice: Inbound Marketing, Search Engine Optimization, or Social Media Marketing.
At the end your chosen course, you will:
- Possess deep knowledge of content strategy and optimization techniques that build on the fundamentals of digital marketing
- Be able to analyze a variety of data inputs to measure content and performance metrics
- Excel at creating and refining a content-focused and search engine optimized website, including crafting written, image, and audio, and video content
“Another Way of Doing Business”
The Continuing Education Certificates in Digital Marketing at SPU is built on an ethical foundation that offers a first-class business education through the lens of Christian faith and values. The School of Business, Government, and Economics also operates the Center for Integrity in Business and publishes Ethix journal.
Three Program Tracks
Read a program outline of the Inbound Marketing, Search Engine Optimization (SEO), or Social Media Marketing tracks.
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These certificates are offered in partnership with Insight Consulting, a company of professionals with deep experience in business coaching and professional development.
Director of Continuing Education, Insight Consulting