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What’s behind the new look?

Step One

Careful listening

Extensive research with current and prospective students, prospective parents, faculty, and staff helped us better understand who we are as a university, where we're going, and what our audience is looking for. We found we have room to grow in both visibility and recognition.

head shots of students and faculty
Step Two

Thoughtful design

Inspired by global traditions and visual influences, the new design features:

  • Stylized monogram with a nod to SPU's legacy torch
  • Refreshed color palette with a darker maroon and vibrant red
  • Bold typeface for institutional strength with a modern feel
influences and inspiration on Seattle Pacific's new logo
Step Three

Deeper application

You'll see the new brand expressed in print pieces, banners, the website, emails, videos, social media, signage, and more.

conceptual designs on using the new spu brand

Why did we do this?

All good brands go through change. This re-imagined brand seeks to:

Illustrate

SPU's global position in a forward-focused city.

Define

how we are different.

Invite

a new generation to consider the unique SPU experience.

Expand

our visibility — locally, regionally, and globally.

What’s the rebrand all about?

At its core, the rebrand builds upon three interdependent SPU distinctives:

faith, seattle, and academics

The position of SPU embodies these characteristics:

  • Anticipate and shape the future
  • See the world with compassion
  • Experience academic rigor
  • Explore – go deeper – Christian faith
  • Study in a global epicenter

Why does it matter? (Video)

In a global city, where great need meets great hope, Seattle Pacific University unveils a new look rooted in heritage and facing the future. In this video, Doris Brown Heritage ’64 and fellow Falcon track and field athlete Lani Taylor beautifully capture the big ideas that undergird this new brand expression for Seattle Pacific. Doris is a two-time Olympian, five-time world champion, and former SPU faculty member and cross-country coach.