Core Distinctives
At its core, the rebrand builds upon three interdependent SPU distinctives:
Primary Goals
All good brands go through change. This re-imagined brand seeks to:
In a global city, where great need meets great hope, Seattle Pacific University unveils a new look rooted in heritage and facing the future. In this video, Doris Brown Heritage ’64 and fellow Falcon track and field athlete Lani Taylor beautifully capture the big ideas that undergird this new brand expression for Seattle Pacific. Doris is a two-time Olympian, five-time world champion, and former SPU faculty member and cross-country coach.
Step One
Careful listening
Extensive research with current and prospective students, prospective parents, faculty, and staff helped us better understand who we are as a university, where we're going, and what our audience is looking for. We found we have room to grow in both visibility and recognition.
Step Two
Thoughtful design
Inspired by global traditions and visual influences, the new design features:
- Stylized monogram with a nod to SPU's legacy torch
- Refreshed color palette with a darker maroon and vibrant red
- Bold typeface for institutional strength with a modern feel
Step Three
Deeper application
You'll see the new brand expressed in print pieces, banners, the website, emails, videos, social media, signage, and more.
