Assistant Professor of Apparel Design and Merchandising
Office: Peterson Hall 211
Education: BA, Pusan National University (2016); MS, University of North Carolina at Greensboro (2018); PhD, North Carolina State University (2021). At SPU since 2021.
Dr. Gwia Kim received her master’s degree in Consumer Apparel and Retail Studies from University of North Carolina at Greensboro and her PhD in Textile Technology and Management from North Carolina State University. Her research interest covers small business prosperity, brands’ internationalization, consumer behaviors, and merchandising of clothing and textiles. She especially focuses on researching vitalization of small businesses through global expansion and the use of technology.
She has taught several courses about fashion brand management and marketing. Her teaching philosophy focuses on engaging with her students to improve their marketable knowledge and critical thinking skills in the global and digital era. She has a passion for assisting her students to be successful in both their professional plans and their personal lives.
Jin, B., Kim, G.,* Moore, M., & Rothenberg, L. (2021). Virtual reality: Its effect on emotional states and perceived store attractiveness. Fashion & Textiles, 8(19). https://doi.org/10.1186/s40691-021-00256-7. [SCI Expanded journal]
Kim, N.,* Kim, G., & Rothenberg, L. (2020). Is honesty the best policy? Examining the role of price and production transparency in fashion marketing. Sustainability, 12(17), 6800. [SSCI journal]
Kim, G.,* & Jin, B. (2019). Older female consumers’ environmentally sustainable apparel consumption: The impact of time perspective and advertising appeals. Journal of Fashion Marketing and Management, 23(4), 487–503. [SSCI journal]
For more information, view Dr. Kim's CV.