The spirit of entrepreneurship and innovation has found a home in the Innovation Lab, serving all SPU students.

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The Innovation Lab (iLab) provides advice, connections, and resources for students who have start-up ideas, as well as support to faculty who want to implement entrepreneurial projects in their non-SBGE courses.

The Innovation Lab for Spring term will be available from 9–11am on Thursdays via Zoom. Contact John Godek at for link and to make an appointment.

Please email Dr. John Godek ( to confirm your appointment for either business consulting hours or a workshop.

John Godek
John Godek

Associate Professor of Management

John Godek taught marketing and entrepreneurship for over ten years at the University of Oregon's Lundquist College of Business and at University of Washington-Bothell, as well as leadership and management for two years at the U.S. Coast Guard Academy. His research interests focus on consumer and managerial decision-making, and he has been published in a number of scholarly journals including the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Behavioral Decision Making, and Organizational Behavior and Human Decision Processes. He earned his MBA from the University of Houston Clear Lake, and both a master's degree in psychology and a doctorate in marketing from the University of Michigan. Prior to joining academia, Dr. Godek graduated from the U.S. Coast Guard Academy and served in the Coast Guard for over ten years.