This project was a collaboration between myself, Anna Martell
, and Hayley McNeil
to create a brand identity system for a new financial aid organization called Virtuous Circle. We developed a logo mark, color palette, business papers, app design, and an overall visual system for the client.back to top
My initial sketches for the logo and mark.
I designed a fictional publication entitled “Type”, a magazine targeted to young designers. I created a masthead and designed a cover, table of contents, department page, feature spread, and jump spread. I edited and used found illustrations to create a consistent aesthetic. I also authored the feature article, “The Gender of Design.”back to top
The magazine cover highlights the masthead, and introduces the theme of the issue.
Tap Café App Design
At AIGA’s Branded event in April 2014, a team of designers (including myself) created a brand identity system for Tap Café, a startup company by SPU business students. Tap Café is innovative because it replaces human cashiers with an iPad app. We came up with their business name, logo, and much more. I was most instrumental in the app design.back to top
When the customer approaches the tablet in the café, they see this icon system. Then, they tap what they would like to order.
Kimmy’s Place is a fictional nonprofit I came up with for my senior project. Art played a huge role in my childhood development, so I want to encourage children to explore their creativity. Kimmy’s Place would be a series of art classes (including drawing, painting, sculpture, and digital art) offered for free to children from Kindergarten through 8th grade.back to top
I knew Kimmy’s Place should have a brochure to distribute to schools and parents, so I sketched some layouts.