Packaging for a holistically-focused beverage company. This design is both natural and illustrative, with selective, saturated colors and rough lines. Simplicity, uniqueness, and serenity are meant to be felt when enjoying kombucha, and this design reflects those emotions as well.
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The design takes up minimal space to better show the beautiful color of the beverage.
This branding system is meant to go along with the Bee Well beverage packaging. Again the themes of cleanness and vitality are present within the business papers for this company. The use of color as well as illustration is selective, fitting with the brands down-to-earth design.
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Each piece is meant to stand well alone, or together. Minimal color helps highlight the logo.