BUS 6250: Purpose Driven Marketing Strategy (2023-2024)
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Develops strategic marketing decision-making skills across various marketing contexts, including e-business, in pursuit of organizational and broader human flourishing goals. From a Christian perspective the course explores topics including segmenting, targeting, positioning, go-to-market strategies, and marketing ethics. (Formerly called Marketing Analysis.)
| Winter |
20188 |
2 |
Gary Karns
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Arranged
M
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6:00PM-7:50 PM
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01/03-03/14
01/03-03/14
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**Online
McKenna Hall CFRM
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Restrictions: Graduate only.
Grade Modes: (Default) Normal Grading
Instructional Methods: Blended
Note: Full Term
Prerequisites:
BUS 6120: C or better
AND BUS 6150: C or better
AND BUS 6232 can be taken concurrently: C or better
AND BUS 6233: C or better
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