BUS 6250: Purpose Driven Marketing Strategy (2022-2023)

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Develops strategic marketing decision-making skills across various marketing contexts, including e-business, in pursuit of organizational and broader human flourishing goals. From a Christian perspective the course explores topics including segmenting, targeting, positioning, go-to-market strategies, and marketing ethics. (Formerly called Marketing Analysis.)

Term CRN Credits Instructor(s) Days Time Dates Location Open
Winter 20188 2 Gary Karns
M
6:00PM-7:50 PM
01/04-03/10
**Online
20 of 20 seats open
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Restrictions: Graduate only.
Grade Modes: (Default) Normal Grading
Instructional Methods: Online
Note: Full Term

Prerequisites:
BUS 6120: C or better
AND BUS 6150: C or better
AND BUS 6232 can be taken concurrently: C or better
AND BUS 6233: C or better