FCS 3892: Omnichannel Retailing (2023-2024)
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Survey current issues and trends related to omnichannel retailing including online and offline experiences with a focus on how social media have transformed apparel retailers’ business strategies. Evaluate the strengths and weaknesses of multiple retail channels and interpret consumer behavior in an omnichannel context.
| Autumn |
237 |
5 |
Gwia Kim
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M,W,F
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10:30AM-11:50 AM
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09/11-11/21
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Demaray Hall 354
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- |
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Restrictions: Apparel Design, Apparel Merchandising majors only.
Attributes: Upper-Division
Grade Modes: (Default) Normal Grading, Audit
Instructional Methods: Traditional
Note: Full Term
Prerequisites:
FCS 2820: C- or better
OR FCS 3822: C- or better
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