FCS 3892: Omnichannel Retailing (2023-2024)

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Survey current issues and trends related to omnichannel retailing including online and offline experiences with a focus on how social media have transformed apparel retailers’ business strategies. Evaluate the strengths and weaknesses of multiple retail channels and interpret consumer behavior in an omnichannel context.

Term CRN Credits Instructor(s) Days Time Dates Location Open
Autumn 237 5 Gwia Kim
10:30AM-11:50 AM
Demaray Hall 354
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Restrictions: Apparel Design, Apparel Merchandising majors only.
Attributes: Upper-Division
Grade Modes: (Default) Normal Grading, Audit
Instructional Methods: Traditional
Note: Full Term

FCS 2820: C- or better
OR FCS 3822: C- or better