BUS 3548: International Marketing (2024-2025)
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This course examines the theory and application of international marketing from a global, rather than a U.S.-centered viewpoint. International management issues are examined both from the perspective of small and mid-sized businesses, as well as multinational firms. The course also focuses on ethical issues concerning the global diversity of customs and morals, environmental issues, and the impact of trade.
| Summer |
60080 |
5 |
Regina Schlee
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Arranged
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Online-
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06/24-07/19
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**Online
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- |
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Restrictions: Accounting, Business Administration majors only. Freshman, Sophomore students are excluded.
Attributes: Upper-Division
Grade Modes: (Default) Normal with N, Audit
Instructional Methods: Online
Note: Combined Parts A & B
Prerequisites:
BUS 3541: C- or better
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