BUS 3544: Integrated Marketing Communication (2019-2020)

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Describes the theory and practice of marketing communications with focus on an integrated brand experience for customers. Examines development of a comprehensive integrated marketing communication strategy and tactics. Includes digital and social media strategies and marketing analytics.

Term CRN Credits Instructor(s) Days Time Dates Location Open
Winter 29473 5 Vicki Eveland
M,W,F
Final: Tu
1:30PM-2:50 PM
1:00PM-3:00 PM
01/06-03/13
03/17-03/17
McKenna Hall 118
McKenna Hall 118
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Restrictions: Accounting, Business Administration, Communication, Interior Design majors only. Freshman students are excluded.
Attributes: Upper-Division
Grade Modes: (Default) Normal Grading, Audit, Pass/No Credit
Instructional Methods: Traditional
Note: Full Term

Prerequisites:
BUS 3541: D or better
OR JRN 3355: D or better