BUS 4543: Marketing Management (2023-2024)

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Deals in depth with the planning, executing, and controlling of marketing strategies and tactics. Uses a computer simulation and a case format.

Term CRN Credits Instructor(s) Days Time Dates Location Open
Spring 41600 5 Andy Chen
Arranged
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03/27-06/06
Arranged
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Restrictions: Accounting, Business Administration majors only. Freshman students are excluded.
Approval: SBGE Coordinator
Attributes: Upper-Division
Grade Modes: (Default) Normal Grading, Audit
Instructional Methods: Traditional
Note: Full Term

Prerequisites:
BUS 3542: C- or better