Social Media

SPU social media platforms are maintained by Esther Yun, social media specialist, in University Communications.

If you are posting on your own social media channels, remember to tag SPU.

Facebook

SPU has two main Facebook pages:

Seattle Pacific University: www.facebook.com/seattle.pacific.university 
  • Primary page.
  • 22.2K likes and 22.7K follows. (11/20)
  • Maintained by Esther Yun, social media specialist (eyun@spu.edu).

Seattle Pacific University-Alumni: www.facebook.com/seattle.pacific.university.alumni

  • 4.6K likes and 4.7k followers (11/20)
  • Maintained by Jennifer Hunt (huntja@spu.edu) in Alumni, Parents, and Family Relations.
  • Alumni-centered news and events.
  • Main audience: Current, prospective, and recent graduates.
  • Demographics: Ages 18–60.
  • Mainly used among students for group functionality, group messaging, connecting/re-connecting, mass content (good/bad/etc., while Instagram is just one main photo or a carousel up to 10 photos that sum up a day or event.)
  • Content: Posts include news, academic information, videos, events, campus photos, student features, alumni achievements, and thoughtful pieces about faith and culture.

If you would like to know more about paid Facebook ads (paid promotions to targeted audiences), contact your University Communication specialist.

Instagram

Channel: www.instagram.com/Seattle_Pacific/
Main audience: Current, prospective, and recent graduates
Demographics:
Ages 13–29
More than 8.443 followers (11/20)

  • Goal: Establish and manage SPU’s presence through creating and publishing content to engage and inform our audience.
  • Content: Relevant to SPU (faith, academics, Seattle, students), students’ interests, and represents various aspects of campus/student life. Content encompasses real-time updates and coverage, authenticity, diversity, social media trends, creativity, and the vibrant SPU community.
  • Personalized (scroll/follow through feed designed with users’ interests.) Not pressured to follow someone you’re not interested in. Content is higher quality and not flooded with tons of content from same person. Doesn’t feel like audience is being spammed by ads or articles.
  • Maintained by the University Communications Student Social Media Team advised by Esther Yun, and Undergraduate Admissions.

If you have ideas for an Instagram takeover or cross-channel post, contact Esther at eyun@spu.edu.

LinkedIn

Channel: www.linkedin.com/company/11504/
Main audience: Current, recent graduates, alumni, grad students, donors.
Demographics:

  • 29% of 18–29 year olds
  • 33% of 30–49 year olds
  • 24% of 50–64 year olds

30.7K followers (11/20)

  • Number one platform when it comes to business-to-business social media marketing.
  • Known for connecting professionals.
  • Content: Grad programs, Faith & Co., campus news or updates, job listings, SPU Voices alumni stories, upcoming events/lectures, Voices Podcast, faculty news, alumni news, research articles, videos relevant to all of SPU’s audience, athletic achievements.

Twitter

Channels: 

@SeattlePacific — For all news, events, photos, of interest to SPU. As of November 2020, this account has more than 6,700 followers, comprised of individuals such as parents, alumni, some students, and local organizations.

@SPUnews — Dedicated to news, breaking news, and current information. As of October 2019, this Twitter account has more than 2,700 followers, many of whom are local news outlets and reporters. Main audience: Current, prospective, recent graduates, faculty, staff.

Demographics: Ages 18–49
  • Both accounts are maintained by University Communications.
  • Stories from SPU Voices and most campus public events are tweeted, but the channels are always looking for interesting campus news.
  • It’s easier to share information on Twitter if you have a website with the event information. (A public facing Facebook page will also work.)
  • Always looking for SPU-related photos.

Content post frequency: Minimum of three tweets per day, based on when audience checks Twitter and scheduling  around when they’re most likely to engage.

  • 8 a.m. Older audience (e.g., parents, alumni, faculty, donors), so anything related to campus news/updates, grad programs, alumni SPU Voices articles, job listings, podcasts, upcoming campus speakers/lectures, donation days, #TBT pictures, retiring faculty info, Faith & Co. videos, or general information, research articles/achievements by SPU faculty, holidays, encouraging Bible verse, etc.
  • 12 p.m. Mix of older and younger audience (e.g., current students, recent SPU graduates, prospective): Campus events (Sacred Sounds, theatre department plays, concerts), campus lectures, Seattle explorable spots (not necessarily relevant to SPU but showing off how Seattle is an amazing city ), local coffee shops/restaurants/spots people could visit, sports achievements, President Martin videos, student achievements (i.e., nursing students partnered with REST, a nonprofit last year to create a tool kit for health care providers), campus photos, re-tweeting other SPU program/department tweets, available majors, etc.
  • 6 p.m. Younger audience (current students, undergraduate students): Seattle adventure SPU Voices articles, financial aid info, YouTube videos from the SPU channel (About SPU videos or resource videos, such as study tables, residence hall tours, campus tours), playlists from the SPU Spotify channel, social media hashtag holidays, anything featuring fellow students or content that is relevant to students or something they’d care about. (Avoid regularly posting recap videos unless the same event is happening soon and you’re using the video to promote the event).

YouTube

Channel: www.youtube.com/user/SeattlePacific
Main audience: Current, prospective, and recent graduates
Demographics: Ages 18–29

  • Second most popular search engine next to Google.
  • SPU has two channels: The main channel has 10,000 subscribers and is used for brand marketing; the second channel houses videos of faculty introductions of program, lectures, website videos, chapels, etc.
  • Content: Videos mainly fall under different playlists including About SPU/Our Story, Falcon Feature/Student Life (event recaps, student interviews), Academic Rigor, Dorm Tours, FAQs. Why Choose SPU
  • Videos are produced by outside video production companies and Esther Yun. The playlists also include organic video by students.

Creating a new YouTube channel is not encouraged. To upload content to SPU’s existing accounts, contact your University Communications specialist.

Snapchat

Main audience: Prospective and current students
Demographics: Ages 13–17

  • Launched in summer 2016.
  • 4,421 friends.
  • More real/raw self projection.
  • Less social pressure to portray “cool” image; more casual and fun.
  • Creating the story of a day in your life.
  • Instant access to real-time updates.
  • Mainly used for ad campaigns to prospective students through our third-party ad agency.
  • Will re-post stories posted to Instagram onto Snapchat.
  • Maintained by the Student Social Media Team advised by Esther in University Communications.
If you have ideas for Snapchat, contact Esther at eyun@spu.edu.

Spotify

Channel: https://open.spotify.com/user/itpil4k9p3yl9nbls4okzux0r 
Main audience: Current and prospective students
Demographics: Ages 18-24

  • Spotify is a digital music, podcast, and video streaming services that gives users access to millions of songs from artists all over the world.
  • Basic functions such a playing music or creating playlists are free.
  • Spotify users listen on an average of more than two hours per day.
  • SPU has been utilizing Spotify to create playlists using songs recommended by students for various events such as snow days, finishing college applications, studying, summer drives, devotionals, Christmas, and more.
  • Playlists are created by Esther Yun and the UC Student Social Media Team.
  • UC is able to help promote and feature other department playlists on the SPU Spotify platform.

TikTok

Channel: https://vm.tiktok.com/ZMJus8BQQ/
Main Audience: Prospective and current students
Demographics: Ages 13-24

Maintained by the Undergraduate Admission Student Social Media Team.
Goal: Showcasing all aspects of campus life and giving prospective students a glimpse into what life at SPU is like in a fun and authentic way.

  • Content: Often, the most basic and fun concepts are the most successful (for example: lip sync impersonations, and short dance challenges). Putting your own unique and relevant spin on an existing trend (including a hashtag) has a better chance for success.
  • TikTok is a video-sharing network appealing to Gen-Z and millennials. Tools for video editing (filters, backgrounds, stickers, captioning, trimming, music) are all available within the app. The biggest appeal for TikTok is the ability to post about anything: humor, hobbies, music, etc. and creating micro-entertainment that is easily shareable or re-creatable.