Social Media

Facebook

SPU has two main Facebook pages:

• Primary page.
• 22.8k likes and 23k followers. (12/22)

Seattle Pacific University-Alumni: www.facebook.com/seattle.pacific.university.alumni

• 4.6k likes and 4.6k followers (12/22)
• Maintained by Alumni, Parents, and Family Relations.
• Alumni-centered news and events.
• Main audience: Current, prospective, and recent graduates.
• Demographics: Ages 18–60.
• Mainly used among students for group functionality, group messaging, connecting/re-connecting, mass content (good/bad/etc., while Instagram is just one main photo or a carousel up to 10 photos that sum up a day or event.)
• Content: Posts include news, academic information, videos, events, campus photos, student features, alumni achievements, and thoughtful pieces about faith and culture.

If you would like to know more about paid Facebook ads (paid promotions to targeted audiences), contact your University Communication specialist.

Instagram

Channel: instagram.com/spu_seattlepacific
Main audience: Current, prospective, and recent graduates, over 9k followers (12/22)
Demographics: Ages 13–29

• Goal: Establish and manage SPU’s presence through creating and publishing content to engage and inform our audience.
• Content: Relevant to SPU (faith, academics, Seattle, students), students’ interests, and represents various aspects of campus/student life. Content encompasses real-time updates and coverage, authenticity, diversity, social media trends, creativity, and the vibrant SPU community.
• Personalized (scroll/follow through feed designed with users’ interests.) Content is varied and high quality. Doesn’t feel like audience is being spammed by ads or articles.
• Maintained by the University Communications Social Media Specialist Kelsey Chuang and student intern.

If you have ideas for an Instagram takeover or cross-channel post, contact Kelsey Chuang in University Communications.

LinkedIn

Channel: www.linkedin.com/company/seattle pacific university
Main audience: Current, recent graduates, alumni, grad students, donors. 34k followers (12/22)
Demographics:

• Number one platform when it comes to business-to-business social media marketing.
• Known for connecting professionals.
• Content: Grad programs, Faith & Co., campus news or updates, job listings, alumni stories, upcoming events/lectures, SPU Voices Podcast, faculty news, alumni news, research articles, videos relevant to all of SPU’s audience, athletic achievements.

Twitter

Channels: 

@SeattlePacific — For all news, events, photos, of interest to SPU. This account is comprised of parents, alumni, some students, and local organizations.

@SPUnews — Dedicated to news, breaking news, and current information. Main audience: Current, prospective, recent graduates, faculty, staff.

• Both accounts are maintained by University Communications.
• Stories from SPU Stories and most campus public events are tweeted, but the channels are always looking for interesting campus news.
• It’s easier to share information on Twitter if you have a website with the event information. (A public facing Facebook page will also work.)
• Always looking for SPU-related photos.

Content post frequency: Minimum of three tweets per day, based on when audience checks Twitter and scheduling  around when they’re most likely to engage.

• 8 a.m. Older audience (e.g., parents, alumni, faculty, donors), so anything related to campus news/updates, grad programs, alumni SPU Stories articles, job listings, podcasts, upcoming campus speakers/lectures, donation days, #TBT pictures, retiring faculty info, Faith & Co. videos, or general information, research articles/achievements by SPU faculty, holidays, encouraging Bible verse, etc.
• 12 p.m. Mix of older and younger audience (e.g., current students, recent SPU graduates, prospective): Campus events (Sacred Sounds, theatre department plays, concerts), campus lectures, Seattle explorable spots (not necessarily relevant to SPU but showing off how Seattle is an amazing city ), local coffee shops/restaurants/spots people could visit, sports achievements, student achievements (i.e., nursing students partnered with REST, a nonprofit last year to create a tool kit for health care providers), campus photos, re-tweeting other SPU program/department tweets, available majors, etc.
• 6 p.m. Younger audience (current students, undergraduate students): Seattle adventure, SPU Stories articles, financial aid info, YouTube videos from the SPU channel (About SPU videos or resource videos, such as study tables, residence hall tours, campus tours), playlists from the SPU Spotify channel, social media hashtag holidays, anything featuring fellow students or content that is relevant to students or something they’d care about. (Avoid regularly posting recap videos unless the same event is happening soon and you’re using the video to promote the event).

YouTube

Channel: www.youtube.com/user/SeattlePacific
Main audience: Current, prospective, and recent graduates
Demographics: Ages 18–29

Snapchat

Main audience: Prospective and current students
Demographics: Ages 13–17

• Launched in summer 2016.
• 4,421 friends.
• More real/raw self projection.
• Less social pressure to portray “cool” image; more casual and fun.
• Creating the story of a day in your life.
• Instant access to real-time updates.
• Mainly used for ad campaigns to prospective students through our third-party ad agency.
• Will re-post stories posted to Instagram onto Snapchat.
• Maintained by Social Media Specialist Kelsey Chuang and student intern.

If you have ideas for Snapchat, contact Kelsey Chuang.

Spotify

Channel: https://open.spotify.com/user/itpil4k9p3yl9nbls4okzux0r 
Main audience: Current and prospective students
Demographics: Ages 18-24

• Spotify is a digital music, podcast, and video streaming services that gives users access to millions of songs from artists all over the world.
• Basic functions such a playing music or creating playlists are free.
• Spotify users listen on an average of more than two hours per day.
• SPU has been utilizing Spotify to create playlists using songs recommended by students for various events such as snow days, finishing college applications, studying, summer drives, devotionals, Christmas, and more.
• Playlists are created by Social Media Specialist Kelsey Chuang and a student intern.
• UC is able to help promote and feature other department playlists on the SPU Spotify platform.

TikTok

Channel: https://vm.tiktok.com/ZMJus8BQQ/
Main Audience: Prospective and current students
Demographics: Ages 13-24

Maintained by Social Media Specialist Kelsey Chuang and a student intern.
Goal: Showcasing all aspects of campus life and giving prospective students a glimpse into what life at SPU is like in a fun and authentic way.

• Content: Often, the most basic and fun concepts are the most successful (for example: lip sync impersonations, and short dance challenges). Putting your own unique and relevant spin on an existing trend (including a hashtag) has a better chance for success.
• TikTok is a video-sharing network appealing to Gen-Z and millennials. Tools for video editing (filters, backgrounds, stickers, captioning, trimming, music) are all available within the app. The biggest appeal for TikTok is the ability to post about anything: humor, hobbies, music, etc. and creating micro-entertainment that is easily shareable or re-creatable.